Job Description
Position Title: Marketing and Engagement Manager
Reports To: Vice President of Development
FLSA Status: Exempt
Salary Range: $40,000 - $45,000 per year (commensurate with experience) plus differential.
POSITION SUMMARY: The Marketing and Engagement Manager will be responsible for setting the organizational
tone and voice, overseeing all copy, writing, editing, and production of a variety of communication tools for
multiple audiences. And will implement the strategic marketing plan to advance United Way’s mission and impact
by developing and pitching compelling stories of organizational impact.
KEY AREAS OF RESPONSIBILITY: Guided by the organization’s strategic plan, objectives, and the UW Worldwide
brand direction, the Marketing, Communication, and Connections Manager will develop a consistent
organizational voice across all external communications touchpoints.
• Execute strategic public relations and social media strategies
• Create compelling, emotional stories that inspire and motivate others to give and engage with United Way
• Lead development of all content across all communications mediums, including all social media, web
page content, annual report, print, and online collaterals
• Maintain and grow digital giving opportunities, drive revenue through marketing strategy and influence
consumer behavior
• Manage and update the relationship database of current and potential donors and volunteers
• Collaborate with other key staff to produce content and materials
• Develop video content, brochures, flyers, and solicitation letters to promote the organization and garner
support
o Research content ideas, conduct interviews, and craft stories
o Brainstorm visual and copy ideas with other members of the team
• Championing the organization’s brand standards, messaging, and tone of voice
• Serve on committees, attend meetings, and attend functions when requested by the CEO or the Vice
President of Development
• Work with the Vice President of Development to accomplish annual fundraising goals
• Work as a team member with other staff members to support the goals and mission of United Way
• Speak on behalf of United Way at social group meetings and in workplace campaigns, when requested
• Lead and oversee United Way program initiatives related to engagement and community connections
• Align and/or implement engagement and community connection strategy as appropriate for Days of Caring
and Collaborate Impact attainment
• Be capable of creating authentic relationships between brands and consumers
• Be an experiential marketing leader and a change agent capable of driving growth
• Bring proven experience leveraging events and community engagement events to strategically grow the
Organization’s culture
• Develop consistent tone, voice, and messaging across all communications platforms and stakeholders
• Ensure consistent positioning across all communications platforms
• Work with staff members to create and launch captivating experiences to enable our target audiences to
discover, explore, and develop organic, authentic dialogue about United Way
OTHER DUTIES: Please note that this job description is not intended to cover or list in full the activities, duties, or
responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any
time with or without notice.
COMPETENCIES: Measurable Impact, Accountability, Communication, Relationship Building, Time, and Project
Management Initiative, Self-motivated, Organizational, and Strategic Implementation.
United Way Core Competencies for All Staff:
• Mission focused: Create real social change, understanding that improved lives are the end game. This
drives their performance and professional motivations
• Relationship-Oriented: Understand that people come before process and is astute in cultivating and
managing relationships toward a common goal.
• Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize
resources (financial and human) through meaningful engagement.
• Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing,
scaling, and leveraging strategies and innovations for broad investment and impact.
• Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation
and results of the greater network
STANDARDS FOR MEASURING PERFORMANCE:
• Ability to establish goals and objectives and to implement an appropriate plan of action within an
established budget
• Ability to work well with and support volunteers, UW staff members, other service providers and
stakeholders
• Ability to work with all other staff to glean information to present to the public
• Ability to perform public speaking engagements and presentations
• Ability to research materials to present correct and impactful information
• Ability to work in all areas of media to produce materials and disseminate information
• Ability to manage and adhere to set timelines and meet strict deadlines
• Ability to plan/prioritize, develop, and deliver content across multiple channels
• Ability to build and execute strategies effectively and efficiently
• Ability to exercise good judgment and work well with others under pressure
• Adaptable to changing priorities and demonstrated ability to mobilize resources and act quickly
• Ability to write and edit correctly
• Meet annual goals and complete assignments
• Build support for the organization and build relevancy – show the impact of the organization
• Meet responsibilities noted in the Marketing and Engagement Manager job description
QUALIFICATIONS:
• Bachelor’s degree in marketing, communications, or related field preferred
• Two years of experience in the marketing/communication field, with experience in managing the
production of online content
• PR/communication and/or professional writing/storytelling background
• Experience producing a variety of content deliverables, including blog posts, articles, white papers,
podcasts, videos, webinars, infographics, social media chatter, and media relations materials
• Agency or publishing experience, preferred
• Proven experience driving revenue through marketing strategy
• Excellent interpersonal communication skills with acute attention to detail
• Strong experience in project, time, and budget management skills
• Crisis communications experience, preferred
• Ability to translate complex content into engaging messages that resonate with the target audience
• Demonstrated ability to apply marketing/ communications tactics to broad organizational strategies
• Excellent computer skills, including mastery of all major Microsoft Office products (specifically Outlook,
Word, Excel, PowerPoint) and Adobe Creative Suite
• Demonstrated ability to work cooperatively and flexibly as part of a team
• Demonstrated problem solving and on-the-spot trouble shooting expertise
• Desire to learn and develop creativity
• Forward-thinking, self-motivated
• Experienced at engaging and inspiring audiences
• Excellent presentation skills
• Experienced working with internal and external stakeholders
• Experience in writing in a variety of styles/voices
WORKING CONDITIONS:
Work is in a controlled, agreeable environment, as generally represented by normal office conditions. Employees
may be required to assist with or attend various off-site events related to programs or fundraising that are
scheduled evenings and/or weekends. These events may require several hours on your feet and assisting with
heavy lifting and carrying.
Physical Demands: (sitting, standing, lifting, etc.)
• Incumbents must be able to sit at a computer for long periods of time, lift at least 20 lbs., use their hands
for typing, lifting, answering phones, and sending messages.
• Must be available to work hours of 8:00 a.m. to 5:00 p.m., Monday through Friday, and be available to work,
as needed, hours outside the 8:00 am – 5 pm workday (e.g., board meetings, presentations, and special
events, including weekends).
• Must possess a valid Florida Driver’s License and current auto insurance – and have daily access to a
vehicle.
• Must pass a criminal background check.
All job requirements listed indicate the minimum level of knowledge, skills, and/or ability deemed
necessary to perform the job proficiently.
Apply today and help us build a more resilient community. Send cover letter and resume to: info@uwslo.org.